Numeraire Corporate Brand Guidelines
Essentially a set of rules that explain how our brand works and how to use it for reference or partnerships.
Logo
The logotype reflects the image and ethos of the brand, inspired by a variety of concepts that manifest from the definiton of the numéraire, such as equilibrium, balance, constance and value. The symbol of equilibrium is embedded in the logo, while the circle in the middle not only refers to a coin, but also makes the whole logotype represent a perfectly balanced scale. Altogether, they form the letter N, for Numeraire.
Colour logo
Logo on dark background
Logo on light background
Greyscale logo
Logo on dark background
This version can be used on dark colour backgrounds, as well as dark areas on photographs.
Logo on light background
This version can be used on light or white backgrounds.
Colours
The colours green and turquoise have been chosen for symbolising balance, energy, healing and transparency, as well as for being easy on the eye in dark backgrounds and hinting to the digital space where bitcoin finds itself.